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Newsletter in a different language?

Why I moved from Mailchimp to Aweber

I moved my list 2 years ago because I realized Mailchimp comes with some limitations when you want to grow your list above the 2000 free subscribers. Mailchimp also has a lower deliverability rate than Aweber and less flexibility when it comes to autoresponders, meaning e-mail sequences that go out automatically at a certain interval after people have signed up to your list. In addition I knew that most big marketers use Aweber and so that was good social proof for me. So that’s why I moved my list, and believe me it was a big decision because by then I already had hundreds of subscribers and several lists. So the move was painful!




Newsletters in a Bilingual Markets

Back to Laurence’s question. You would think that I also recommended to switch over to Aweber, but I didn’t. And there’s one good reason for that: her newsletters are in French! And Aweber (and I hope someone from Aweber is reading this;-) doesn’t want to speak any other language than English :-(

Or maybe they speak it, but their coding wont’ allow special characters to display nicely. So you’ll end up with a total mess of weird characters, the text is truly indiscernible. Boo Aweber! This means you just lost most of the European market, because in Europe we love to decorate our words with accents: French has accents, German has accents, Italian has accents, Spanish has accents, Swedish has accents etc. etc.

Mailchimp is the solution for newsletters in a European language

So that’s why I told Laurence to stay with Mailchimp! And I will tell everyone of my clients the same thing, until Aweber fixes their code!

Use Aweber if your newsletters are in English

Ok, rant over ;-)

If your newsletters are in English, and you want to grow your list beyond 2000 subscribers, Aweber is still the best tool out there and has the best help line ever ;-)